REEL 01 · ONLY RACE BIKES
The nonprofit
Race bikes and the kids who earn them. The BMX roots, turned into something that gives. Where all of this started.
The Missing Reels.
The reels
REEL 02 · THE COLLECTION
727 cards and counting
The collection behind museum glass. Chrome and foil catching one warm light. Patience, graded and kept.
REEL 03 · THE SWITCHBOARD
One line, four companies
The text line that answers for four businesses at once, routes the work, and finds the owner. Live since July.
REEL 04 · THE IMPRINT
The sound
Reel-to-reel warm, VU meters breathing copper. RORY WILL on LOPI RECORDS. Real releases with our name in the grooves.
REEL 05 · THE KEEPER
The keeper's post
Dome open to the desert sky. The astronaut who learned to land watches from here, and the shelf grows a reel every time the machine gets aimed.
Made real
- A COMPANY IN A DAYZapatio: brand, bilingual site, console, signed agreements, built July 13
- THE GOLD PAGEShand-cursive gold over media on the listing site, the touch nobody else ships
- THE TEXT LINEone switchboard number answering four companies, live July 15
- THE GAMESa studio with playable worlds in the pipeline, RITUAL first
- THIS PAGEbuilt, torn down, rebuilt truer, three times in one day, by the same machine